Volksbanken Raiffeisenbanken. Relaunch Campaign “Drive”
Multiple award winning, integrated campaign for one of Germany’s largest banks. No actors and models, but “real” people sharing their plans and hopes, their passion that drive them forward. There is the German butcher who takes his art to far away Uganda, the elderly soccer coach still filled with love for the game, the talk show assistant hoping for the big break. The claim “Everyone has something driving them forward. We free the way.” was integrated into the full media spectrum. Beyond TV spots, print, web and ambient advertising, a 40 minute documentary was produced and premiered in Berlin cinemas at the launch of the campaign.